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Julie Hrudová Photographer & Photo Editor  

                                                                                                      

URBAN MOBILITY & CYCLING CULTURE

Effective storytelling that reveals issues in urban planning, and showcases the characeristics of Dutch and international cycling culture



By closely observing everyday situations in the city, this work draws attention to complexities, patterns and details in urban infrastructure in The Netherlands.









      A bridge railing blocking pedestrians, Amsterdam



Bridge railing blocking pedestrians in Amsterdam, for the city’s main newspaper Het Parool



Urban Cycling in Italy, for Het Parool





Flooding point affecting cyclists in Amsterdam (photo & video), for Het Parool




My Role

︎Identifying patterns in urban environment, translating them into visual narratives
︎Using consistency to reveal issues in city planning
︎Applying sense of humour to underline characteritstics of Dutch cycling culture
︎Identifying story angles for print and online publications in Dutch media




How Amsterdammers transport Christmas trees on the bike (photo & video), for Het Parool



Results

︎Frequently published by Amsterdam’s main newspaper Het Parool
︎Reaching a wide local audience that engages with this urban space daily
︎The flooding point affecting cyclists, was resolved by the municipality soon after the publication
︎Social media reels reaching millions of viewers
︎Raising worldwide awareness of Dutch cycling culture 
︎Promoting the social and urban benefits of cycling over car dependency



I’ve created viral reels about Dutch cycling culture (click on the images to see the video)


Impact: inspiring thousands of people to appreciate the importance of cycling






Interested in working together to promote cycling

& help transform cities? Get in touch!






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© Julie Hrudová 2024